Privacy Policy

Who we are

ApiValor is operated by Jack Mason, a solo business based in Chorley, England, United Kingdom.

If you have questions about this policy or your personal data, contact us at jack@apivalor.com.

What this policy covers

This policy applies to apivalor.com and any preview or staging URLs used to host the same marketing site. It does not cover reporting services delivered to agency clients under a separate agreement.

Information we collect

We collect a limited amount of information through this marketing site:

• Usage analytics via Vercel Web Analytics and Vercel Speed Insights, such as pages viewed, approximate location (country/region), device type, browser, and referral source. These tools do not use advertising cookies and do not identify you by name.
• Information you choose to send us by email or LinkedIn, such as your name, email address, agency name, and message content.

Information we do not collect on this site

This marketing website does not connect to ad platforms and does not collect:

• Ad account credentials or campaign data
• Client reporting data
• Passwords or payment card details
• Information through a contact form (we do not operate one on this site)

Cookies and analytics

We use privacy-focused analytics to understand how visitors use the site and to monitor performance. Vercel Analytics may use cookies or similar technologies as described in Vercel’s documentation.

When you dismiss our cookie notice, we store that preference in your browser’s local storage so the banner is not shown again unless you clear site data.

How we use your information

We use the information described above to:

• Operate and improve the marketing website
• Respond to enquiries about ApiValor
• Understand aggregate site usage and performance

Legal basis (UK visitors)

Where UK data protection law applies, we rely on legitimate interests to operate and improve our marketing site and to respond to business enquiries. You may object to processing based on legitimate interests by contacting us.

How long we keep information

Analytics data is retained according to Vercel’s policies. Enquiry emails and related correspondence are kept for up to 12 months unless a longer period is needed to manage an ongoing conversation, after which they are deleted or anonymised.

You may request deletion of correspondence sooner by emailing us.

We do not sell your personal data

We do not sell, rent, or trade your personal data to third parties.

International visitors

Visitors may access this site from the United Kingdom, United States, and other countries. Your information may be processed in the UK and, where our service providers operate, in other countries with appropriate safeguards.

Your rights

Depending on where you live, you may have rights to access, correct, or delete personal data we hold about you, or to object to or restrict certain processing.

To exercise these rights, email jack@apivalor.com. We will respond within a reasonable time.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when we do.

Contact

For privacy questions or requests, email jack@apivalor.com.